Play You, the Role of a Lifetime
Bridge the Believability Gap to Boost Your Confidence, Connection, and Impact

Be who you are, wherever you are, to level up your energy, influence, and success.

Available April 2026

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About Pam Sherman

Pam Sherman is an actor, writer, leadership consultant, and recovering lawyer who was profiled in People Magazine for her transition from law to acting.

Today she speaks, facilitates, and coaches leaders all over the world about how to ignite their audiences with who they are and their stories, and to find their EDGE: Explore, Dream, Grow & Excite®.

She works with Fortune 50 companies, law firms, and advertising agencies, and is a highly rated global resource for the leadership organizations EO, Vistage, and YPO.

Her nationally syndicated column, The Suburban Outlaw®, ran for 15 years in the USA Today Network. She also stars in the one-woman show Erma Bombeck: At Wit’s End, which has broken box-office records around the United States.

Pam is a graduate of American University and the Cardozo School of Law and lives in Rochester, New York with her family—human and barky.

In our fast-changing world, the gap between who we are and who we think we “should” be—and between who we are and how we show up for others—can dim our confidence, our connection, and our believability.

Leadership coach, actor, and recovering lawyer Pam Sherman helps people all over the world bridge this believability gap.
In Play You, the Role of a Lifetime, she shares her counterintuitive solution:

The same techniques great actors use to create genuine, believable characters can help you show up as the most believable version of yourself.

You’ll learn how to:

  • Explore the core of your own unique and powerful character.

  • Dream and share your inspiring story.

  • Grow beyond your believability derailers — unhelpful archetypes and scripts.

  • Excite the people you want to connect with and impact.

Through humor, powerful stories, and psychological science, Play You, the Role of a Lifetime helps you step “onstage” with conviction and courage.

Who It’s For

This book is for people who want to show up in the best possible way.


For those who are really good at doing the work and are realizing that how they behave is equally important.


For those who have figured out that not only the message but the messenger matters.


And for anyone who feels the discomfort of showing up one way at work and another way in “real” life.

Because the most powerful way to show up — is to show up as you.

What People Are Saying:

  • “Pam has been extremely valuable in helping me prep for keynote speeches, panels and the media – helping me hone my style, while bringing clarity and humanity to my stories and answers.”

    Sharon Napier, Executive Chair & Founder Partners + Napier

  • “For more than a decade I have had the opportunity to be a stronger professional because of Pam Sherman.  In turn, I have introduced Pam and her E.D.G.E. program and philosophies to my professional world over and over. I don't hesitate to share her name when asked who is the one person who has made a difference in your professional rise.”

    Jane Mazur, VP, Public Relations and Communications IonQ

  • “Pam is amazing! She worked with my team on leadership presence and her session exceeded all expectations, so much so that it was the highlight of the event and we had her back the following year.”

    Mike Stowe, VP of Strategy - Global Commercial Office Medtronics

  • “The best part of Pam is her ability to enhance the individual leadership qualities her clients already have, inspiring them to lead with the passion and presence they already possess.”

    Jill Saxon, Executive Director Bausch + Lomb

Featured Clients & Testimonials

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